Transformed home buying and increased KB Home satisfaction by 50%

CMS Strategy & Implementation
UX Strategy & Design
Mobile App Development
Web Development
  • A dual-facing platform to serve both homebuyers and internal agents
  • A CMS ecosystem that scales localized content across multiple regions
  • An app to increase lead conversion throughout the home buyer journey
Stellar is here to help companies expand. Out of the box solutions only get a growing company so far before they hit roadblocks. And that’s what happened to KB Home. They were witnessing future homeowners getting more digitally savvy with the entire homebuying process and KB’s website was coming up short as potential clients had to leave to get resources elsewhere.

Situation

KB Home’s existing digital ecosystem had grown fragmented over time—built on legacy systems that weren’t keeping pace with the evolving needs of modern homebuyers or internal sales teams. The site lacked the flexibility to surface localized updates, pricing, or inventory in real time. Homebuyers were forced to jump between third-party platforms for financing, floorplans, or community insights, while KB agents struggled to keep listings and content current without technical support.

Solution

So we made it our goal to build a robust website experience that made it easy for KB Home to keep pace with the continuous growth & changes of their business and help personalize content for future homebuyers. Together, we built a scalable, flexible CMS ecosystem that empowered every division of KB Home to manage content easily while keeping the brand experience seamless. We eliminated data silos, designed intuitive workflows, provided hands-on training, and launched a visually stunning new website.

Impact

An immersive, personalized website that guides customers through KB’s unique home-buying journey, driving a 50% increase in customer satisfaction.

If your team needs a mature look at integrating complex business models into a seamless website experience, we have decades of experience to build a solution for you.

Our Approach

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