HPE

Global Customer Web Portal

Hewlett Packard Enterprise (HPE) partnered with Stellar to create a Customer Web Portal that enables HPE’s global customer base to manage their software products and licenses. This complex engagement involved digital strategy, UX, design, content strategy and a full-stack tech team. It also required coordinating and integrating the efforts of 45+ people distributed across North America, Europe and Asia and integrating our new solutions architecture with a half-dozen different HPE legacy systems.

A recent customer survey shared by HPE indicated that their customer satisfaction score had jumped from 56% satisfaction with the portal to 87%. Fantastic numbers for the HPE business. We love happy customers and especially solutions that require limited customer support for our clients.

Gemalto

Customer Web Portal, Interactive Product Demo, Product Development, Content Creation

Stellar has an on-going, 4+ year relationship with Gemalto, one of the world’s premier providers of Software Monetization and Software Licensing Management solutions. During the course of our partnership, Stellar has helped Gemalto bring a number of initiatives across the finish line including a purpose-built, white label Customer Web Portal (CWP) that can be quickly and efficiency customized for each of Gemalto’s customers; an interactive CWP demo to support Gemalto’s sales team; UX, UI and visual design updates to Gemalto’s core Software Licensing Management product, Sentinel; and last, Stellar has authored several white papers, eBooks and email campaigns on behalf of Gemalto to support their product sales and marketing teams. We love long-term partnerships and relationships.

McDonalds

Tri-State Franchise Website

Can we improve customer conversion and engagement and deliver a "local" feel to an international brand that's served billions? You bet your McNuggets we can! The New York Tri-State area is McDonald's largest region in terms of number of franchises. Our responsive, content-rich solution connected local fans and customers with both national and local McDonald's news, offers and deals. Throwback content, featuring videos that delivered ads and promotions from years past proved especially popular. Targeted and focused coupons encouraged visitors to get away from their screens and into a local McDonald franchise and worked as a simple name-capture and remarketing platform. Happy clients and happy customers—just the way we like it!

TaylorMade

Website Redesign + Digital Ecosystem Strategy

Can you bring an in-store experience to desktop and mobile screens? That’s the challenge TaylorMade surfaced when this engagement began. The first step towards turning that vision into reality involved bringing the product pages to life in a new, compelling way. Highlighting innovation and crafting a clear connection between product tech and the positive impact it can have on a golfer’s game converted simple product pages into a high-impact, product showcase. The second step involved extending this new brand expression and optimizing it for every digital channel to ensure consistency. Finally, a complete digital communications strategy and supporting campaigns were developed to support the launch and roll-out of the new TaylorMade site.

LA Works

Brand & Identity Design, Volunteer Portal and Rewards Mobile App

Organizing and empowering thousands of volunteers every year is no easy task but the folks at LA Works do it every day. Stellar has a 6+ year working relationship with LA Works and we love supporting their efforts on behalf of those in need in our local community. Our collaboration with LA Works has covered a lot of ground that includes designing and updating their identity and brand expression; creating a comprehensive volunteer web portal that allows volunteers and LA Works staffers alike to plan, coordinate and activate events across the LA metro area; a mobile app that delivers “rewards on the go” to volunteers at events and helps LA Works maintain a persistent connection with its volunteer base; and last but not least, Stellar’s CEO, Martin Pedersen, is a long-term member of the LA Works Board of Directors.

Powerball

Digital Strategy, Website Redesign, Branding and Content

Powerball engaged Stellar with an aggressive objective—they wanted to double their revenue in 5 years and become a $12B company (no, that’s not a typo). Our team loves a challenge so we rolled up our sleeves and got to work. The first stop was a major overhaul of the Powerball website and digital brand expression to deliver an improved player experience online. We worked with Powerball stakeholders to define a set of strategic priorities that included increasing frequency of play with existing players and encouraging trial by low-involvement player segments such as millennials. We developed unique features and content that supported those objectives—How Tall is that Jackpot? and Play Like a Pro are two examples of content that increased player engagement opportunities. We look forward to supporting Powerball on future engagements. And don’t forget to buy your tickets!