Gladeo
Gladeo’s social-forward full website redesign now connects 700,000+ students to their future careers.
Gladeo is an organization designed to promote diversity, inclusion and belonging to address challenging barriers that all teens and high school students face when starting their career journeys. Their approach goes beyond typical data-driven career guidance, embracing a comprehensive method that combines self-concept, self-efficacy, and intrinsic motivation with the latest career information, skills, and regional labor market insights.
The Situation
Gladeo exists to break down barriers and create more inclusive career opportunities for teens and high school students.
Gladeo exists to break down barriers and create more inclusive career opportunities for teens and high school students. But their primary platform—their website—wasn’t keeping pace with their mission. It lacked clarity, didn’t fully reflect the brand’s energy or purpose, and made it difficult for students to quickly grasp how Gladeo could support their career journeys. With a growing focus on social engagement and long-term digital expansion, Gladeo needed more than just a new design—they needed a stronger content strategy, clearer user experience, and a roadmap for future growth.
The Solution
We reimagined their digital presence from the ground up.
We reimagined their digital presence from the ground up. Through stakeholder interviews and collaborative strategy sessions, we identified and streamlined the site’s structure to make it easier for this social-first audience to explore resources, engage with content, and understand the value of the platform. We refreshed the brand’s visual language to feel more inspiring and student-friendly, tightened the connection between web and social channels, and developed a forward-looking digital roadmap to support Gladeo’s mission well into the future.
The Impact
Annually, 700,000 youth now use the platform to inform their future career paths.
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