KB Home
When home buying feels easier, people notice.
KB Home needed to grow beyond what an out-of-the-box solution could support. As future homeowners became more digitally savvy throughout the homebuying process, KB’s existing website fell short — sending potential clients elsewhere to find the resources they needed. Stellar built a dual-facing platform to serve both homebuyers and internal agents: a CMS ecosystem that scales localized content across multiple regions, paired with an app designed to increase lead conversion throughout the entire home buyer journey.
The Situation
Fragmented legacy systems left homebuyers piecing together information elsewhere, and agents unable to keep content current on their own.
KB Home’s existing digital ecosystem had grown fragmented over time—built on legacy systems that weren’t keeping pace with the evolving needs of modern homebuyers or internal sales teams. The site lacked the flexibility to surface localized updates, pricing, or inventory in real time. Homebuyers were forced to jump between third-party platforms for financing, floorplans, or community insights, while KB agents struggled to keep listings and content current without technical support.
The Solution
We built a scalable, flexible CMS that let every division of KB Home manage content with ease, eliminating data silos and delivering a seamless, personalized experience for future homebuyers.
So we made it our goal to build a robust website experience that made it easy for KB Home to keep pace with the continuous growth & changes of their business and help personalize content for future homebuyers. Together, we built a scalable, flexible CMS ecosystem that empowered every division of KB Home to manage content easily while keeping the brand experience seamless. We eliminated data silos, designed intuitive workflows, provided hands-on training, and launched a visually stunning new website.
The Impact
An immersive, personalized website that guides customers through KB’s unique home-buying journey, driving a 50% increase in customer satisfaction.
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