01
How your content gets made, managed and made available to both humans and machines.
02
How brands show up inside AI-powered search requires a completely dikerent strategy.
03
How to approach data infrastructure and a consent model so visitors trust you.
04
How to critique an AI support agent: it's only as intelligent as how it’s been trained.
05
How to guide customers toward the right decision,not just a list of results.
06
How your AI brand guidelines are impacted by what it says, how it says it, and who it is.
Once you’ve read the playbook, you may want further consultation. Stellar's 6-Point AI Audit is a 4-week diagnostic that scores companies across 6 strategic dimensions of AI readiness. It'll give your team a clearer picture of where you are strong, where the gaps are, and what to prioritize.
You don’t need to be convinced that AI matters. What you probably don’t have is a clear sense of what to do about it on your website. It’s one thing to understand the concept in theory, but it’s another entirely to implement it across your entire digital ecosystem.”
