Martin's Fast Company perspective on emerging technologies.

AGENTIC AI TO WORK SMARTER

One emerging technology I’m especially excited about is agentic artificial intelligence that helps people work smarter without removing the human judgment from the process. The real opportunity is not simply automation. It is giving teams better ways to think, create, research, prototype, and make decisions faster. When AI is designed well, it can remove friction, surface insights, and create more space for the human parts of the work—strategy, empathy, creativity, and trust. That is where we see the most potential: using AI to make digital experiences more useful, more personal, and more efficient, while keeping people at the center. — Martin Pedersen, Stellar Agency