Powerball

Raising the Stakes

Powerball

Powerball engaged Stellar with an aggressive objective—they wanted to double their revenue in 5 years and become a $12B company (no, that’s not a typo). Our team loves a challenge, so we rolled up our sleeves and got to work.

million - average ticket sales per drawing

The first stop was a major overhaul of the Powerball website and digital brand expression to deliver an improved player experience online.

We worked with Powerball stakeholders to define a set of strategic priorities that included increasing frequency of play with existing players and encouraging trial by low-involvement player segments such as millennials.

states participate in Powerball

We developed unique features and content that supported those objectives—How Tall is that Jackpot? and Play Like a Pro are two examples of content that increased player engagement opportunities.

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