Raising the Stakes
Powerball engaged Stellar with an aggressive objective—they wanted to double their revenue in 5 years and become a $12B company (no, that’s not a typo). Our team loves a challenge, so we rolled up our sleeves and got to work.
million - average ticket sales per drawing
The first stop was a major overhaul of the Powerball website and digital brand expression to deliver an improved player experience online.
states participate in Powerball
We developed unique features and content that supported those objectives—How Tall is that Jackpot? and Play Like a Pro are two examples of content that increased player engagement opportunities.
Let's Talk Results
Ready to transform your online experience? Let’s get started!