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Edutainment Drives Brand Awareness

Touchscreen Interactive Kiosk

The Port of Long (POLB) has a long history of innovation. From its pioneering Green Port Policy that safeguards the harbor and wetlands, to its often-copied Community Grants Program, POLB is a first-mover in the shipping industry. In late 2019, POLB moved to its new HQ building in downtown Long Beach. The Port’s Communications team wanted to deliver a “lobby experience” that helped tell the Port’s story and bring that rich history to life in a compelling, visual way.

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After conducting a round of stakeholder interviews, the Stellar team got to work on several fronts.

First, we defined the overall “Lobby Experience” solution – an 80in touchscreen kiosk and worked with the Port’s team to understand the physical environment it would live in – we sampled the ambient lighting and noise at various times of the day to determine the best place to position the screen for optimal viewing. Next we defined the physical implementation – how it would be positioned on the wall and how the space around the screen would be laid out.

Next, we developed the content and an “experiential script” for the lobby kiosk experience. This included a series of custom illustrations and animations that employed visual storytelling to bring the day-to-day operations of the Port to life in a relatable, meaningful way. The experience, and its content, was delivered in small, bite-size chunks to align with the transient nature of the lobby. And given the mixed audience, we created a UI and user experience that worked for both adults and children 6+.

mobile

First, we defined the overall “Lobby Experience” solution – an 80in touchscreen kiosk and worked with the Port’s team to understand the physical environment it would live in – we sampled the ambient lighting and noise at various times of the day to determine the best place to position the screen for optimal viewing. Next we defined the physical implementation – how it would be positioned on the wall and how the space around the screen would be laid out.

Next, we developed the content and an “experiential script” for the lobby kiosk experience. This included a series of custom illustrations and animations that employed visual storytelling to bring the day-to-day operations of the Port to life in a relatable, meaningful way. The experience, and its content, was delivered in small, bite-size chunks to align with the transient nature of the lobby. And given the mixed audience, we created a UI and user experience that worked for both adults and children 6+.

Finally, to get the most out of the design and development work, we made the Port’s lobby experience portable – meaning it can be run on a tablet like the iPad. This enabled the Port’s Community Outreach team to take the experience with them to local schools and events and provide “edutainment” that helped students and residents understand the history, geography and benefits that the Port creates for Long Beach, Southern California and the nation.

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Let's Talk Results

Can a touchscreen drive brand awareness? You bet it can.