The project began with an in-depth review of competitor products and services in the Software Licensing Management space.

With a series of strategic market opportunities identified, Stellar’s UX team worked closely with Gemalto’s stakeholders to understand the needs, preferences and behaviors of both the target customers who would use the new system, and internal Gemalto stakeholders who would manage the product on behalf of those customers. Our solution focused on converting Gemalto’s desktop licensing product into a web-based application that offered customers a high degree of self-service while delivering customization options so that the product solution could be tailored to each customers unique needs and business situation.