TCG

TCG was a red-hot shoe brand based in Los Angelez when its collaboration with the Stellar team began. Fresh off a big deal with Zappos.com, founder Kyle Cox had a new vision for expanding his product line. He wanted to move in a more bespoke direction and offer customers the ability to personalize several of the shoes in his product line-up. What was needed was a shoe configurator, much like those offered by Nike, Adidas and Puma.

Stellar worked closely with Italian tech company Zakeke to translate Kyle’s product vision into reality. Starting with an off-the-shelf version of Zakeke’s 3D product configurator, the Stellar team customized the code to reflect the unique needs of the TCG brand and its customer experience requirements. We focused our work on making the process of selecting custom options for several of its shoes quick, easy and engaging.

The end-result was a shoe configurator that enabled TCG to offer its customers a whole new way to experience its products. For those who love shoes, there’s nothing better than having an exclusive design that you’re not likely to see on someone else’s feet.