Our CMS Solution Starts with You
Stellar’s CMS solution is driven by a simple fact – every company, from the largest enterprise to the smallest start-up, represents a unique collection of needs, challenges and constraints. No two companies are the same no matter how similar they look on the surface. In our experience, there is no short-cut or one-size-fits all approach that delivers the kind of results our clients need. That’s why we start every CMS project with a deep dive focused on understanding your business, brand, market and customers.
Our CMS solution and approach aligns with the basic life cycle of a Content Management System and is designed to help clients at key milestones:
- CMS Selection – what’s the best CMS solution for your business?
- CMS Configuration – how can we maximize the value of the selected CMS?
- CMS Management & Maintenance – how can we manage/maintain the CMS over time?
Let’s take a look at how the Stellar team can help you navigate every step and every decision of this CMS technology journey.
Selecting the right CMS is a critical decision that can have a significant impact on the effectiveness of your online presence and overall digital ecosystem. This selection process can take anywhere from a few weeks to several months and requires intensive research, review, demos, etc. With our deep experience and expertise, the Stellar team can help you identify your organization’s specific needs and goals; define the type of content that will need to be managed; determine how your website will need to scale in the future; and help you understand the level of CMS customization that will be required.
We also help our clients weigh budget considerations and identify hidden costs related to licensing, maintenance and hosting. Security and compliance are critical aspects to consider at this stage in order to ensure sensitive data is protected. We also take an in-depth look at each CMS and its ability to integrate with your existing systems such as CRM and analytics tools. Our goal is always to repurpose as much of your existing technology infrastructure as possible. Ultimately, a well-informed decision-making process, considering these key aspects, ensures that the CMS we choose aligns seamlessly with your organization’s objectives.
Once we have identified the most effective software solution based on your unique needs, we move into the configuration aspect of our CMS solution. This is a critical component – effective configuration can drive growth, enhance operational efficiency and improve your ability to respond to changing market/customer needs. We work closely with your internal team to integrate the CMS with all of your legacy technology systems and solutions. These typically include things like CRM tools, analytics platforms, digital product catalogs, etc.
We also customize the solution to integrate with your brand identity – configuring templates, themes and layouts that enhance visual brand consistency and support your overall customer engagement strategies. Configuration also includes optimizing SEO settings within the CMS to improve traffic generation efforts and maximize the visibility and reach of your customer engagement. Finally, scalability is a key consideration at this stage. A well-configured CMS should accommodate your organization’s growth, enabling it to handle increased content volume and user traffic. Regular backups and disaster recovery configurations ensure data integrity and mitigate risks.
A thoughtful configuration process is a core component of any successful CMS project. But our work doesn’t end there. Ongoing monitoring, management and maintenance are essential aspects of getting any CMS solution dialed-in while maintaining optimal performance and adapting to changing organizational and market needs.
CMS Management & Maintenance
Effectively managing and maintaining a Content Management System (CMS) is essential for ensuring optimal performance and long-term success. Regular updates and patches are critical to address security vulnerabilities and introduce new features. Content governance, including version control and workflow management, helps maintain consistency and quality across the platform.
During this stage, we provide ongoing training for administrators and content creators to ensure that users can leverage the full potential of the CMS. Monitoring user activity, website performance, and analytics provides insights for continuous improvement. Regular backups and disaster recovery plans safeguard against data loss and system failures. Rest easy, we’ve got you covered.
How We Can Help
Stellar works with clients on CMS solutions in a variety of ways. Some clients need pure technology consulting that helps their internal tech teams focus on the right issues, manage the CMS selection process and drive decision-making. Sometimes Stellar’s role ends here. Other times, our clients need a more hands-on approach, with the Stellar tech team doing the CMS configuration and integration. On these broader engagements, we also typically help with content migration, deployment and testing of the new CMS and we provide training to the client’s internal tech and content creation teams.
There are so many different ways that we can help it would be impossible to list all of the potential options here. Reach out and let’s discuss how we can turn your CMS vision into a CMS reality.