Software Monetization is all about dollars. And sense.
We live in a world that is increasingly driven by software. Nowhere is that fact more apparent than on the business front. Today, nearly every company is reliant on software in some way.
As the reliance on software continues to expand and deepen, Software Monetization becomes ever more important. It can be defined as the adoption of any variety of measures an organization takes to increase the profitability of their intellectual property, in this case, software. A comprehensive software monetization strategy offers clear and obvious benefits. If there was ever a win-win situation that united businesses and their customers in a mutually beneficial value chain, software monetization is it. At the most basic level, an effective software monetization strategy helps your organization make more money, reduce costs, create operational efficiencies and reduce business risk.