Bringing the Brand to Life
Are you ready for a decidedly different coffee experience? Then head to your local Dutch Bros and grab any drink off the menu. Working closely with our partner agency, Hathway, Dutch Bros was in search of a website redesign – but this redesign was more about creating a visual stir, and less about deploying new content and functionality. In short, the old site did not reflect the fun, high-energy vibe that the Dutch Bros brand is known for and the Stellar creative team was tapped to bring it to life.
Working closely with the Dutch Bros in-house brand and marketing group, Stellar’s design team set to work crafting a visually compelling brand expression that reflected the vibrant, colorful look and feel found at any Dutch Bros brick and mortar location.
The new site design draws visual inspiration from key graphic design motifs of the ’60s and ‘70s while using white space and a crisp visual vocabulary to deliver a compelling look and feel that spotlights the Dutch Bros brand and its colorful products in a fresh, contemporary way.
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